Working notes from the studio.
Practical writing on websites, AI, automation and SEO for small businesses. Short, opinionated, and only when there's something useful to say.
Stop pouring money into ads when your website is a leaky bucket.
ReadSpending thousands on Google Ads while a 2019 website converts at 1%? That's not a marketing problem - it's a leaky bucket. The maths that flips when you modernise the site behind the spend, plus the six-step playbook to fix it.
The five questions we ask before any new website.
ReadMost website projects fail in the brief, not the build. Here are the five questions we ask before quoting a single euro - and what each one reveals about the project's real shape.
Practical AI: start with one boring job.
ReadMost "AI strategy" engagements ship nothing. The teams who actually get value from AI start small, ship a tool that does one boring job well, and let success fund the next one.
Local SEO in 2026: still mostly the basics.
ReadAI search and Google Overviews change a lot. They don't change what wins for a small local business: a properly-set-up Google Business Profile, real reviews, and a website that loads fast.
Let's build something.
Tell us about your business. We'll come back inside two working days with a straight answer.
Start a project